As a professional belly dancer, I have created an image and a brand out of my name, and my skill. This brand is "Daniela - the mysterious and exotic belly dancer who flutters in an out of your parties on a cloud of sequins and leaves your guests mesmerized by her amazing talent and incredible beauty"
Ok, maybe my brand isn't quite that dramatic.
But it is a brand, and it is separate, and not quite the same as, the "real" me. So, on social networking sites like Facebook and Twitter, I have two separate accounts - one for dance, and one personal account. I have always felt this was important, because I do like to share things with my friends and family (pictures, funny stories, maybe some embarrassing family anecdotes) that I wouldn't want to share with clients and belly dance colleagues. My bellydance page is for strictly bellydance things. I don't mean that I only use those accounts for advertising, but I do limit my posts to things that are related to the dance - that often includes advertising, but also includes fun things like my favorite video clips, thoughts on my classes or recent gigs, and my musings about dance and life in general.
In my experience on social networking sites, however, I do notice that there are many dancers who only have one profile for everything. Usually, these dancers are highly professional on their profile pages and only post things that would be suitable for potential clients to see anyway, but I have also seen the occasional bellydancer drunk-posting, or ranting about politics, or making another comment that might not be deemed very "professional" for one reason or another - on a page where many of that person's "friends" are actually belly dance colleagues and not actual "known you since kindergarten, OMG you're my BFF!" friends.
So, if your business, your brand, and your self are one and the same, do you separate these in your internet life? Do you keep everything the same and monitor what you say? Or do you just say "f-it, world, this is how I am!" and post as you please?
Balancing these two "personas" is quite time consuming and sometimes tiring for me, so I am very curious how others handle it and keep up with it all!